Join the western industry to raise awareness and funds
for the fight against breast cancer!

The Tough Enough To Wear Pink campaign debuted at the 2005 Wrangler National Final Rodeo when one evening of competition was devoted to the cause.  Cowboys and cowgirls were encouraged to wear pink to signify their support, and sponsors made donations.  The event became known as Pink Night, and a groundswell of support from the western industry and rodeo community
began to grow.

The color pink is not something you would associate with the tough sport of rodeo--however--breast cancer has touched the lives of many rodeo families.  The Tough Enough to Wear Pink campaign puts this important health issue top-of-mind at rodeos across America through a year-long breast cancer awareness and fundraising program.  Whether you are a rodeo committee or a western manufacturer, we invite you to get involved!