PRO RODEO RADIO NETWORK SUPPORTS

TOUGH ENOUGH TO WEAR PINK

Join the western industry to raise awareness and funds for
the fight against breast cancer! Get involved!

The Tough Enough To Wear Pink campaign debuted at the
2005 Wrangler National Final Rodeo when one evening of
competition was devoted to the cause. Cowboys and cowgirls
were encouraged to wear pink to signify their support, and
sponsors made donations. The event became known as Pink
Night, and a groundswell of support from the western industry
and rodeo community began to grow.

The color pink is not something you would associate with the
tough sport of rodeo--however--breast cancer has touched the
lives of many rodeo families. The Tough Enough to Wear Pink
campaign puts this important health issue top-of-mind at rodeos
across America through a year-long breast cancer awareness
and fundraising program. Whether you are a rodeo committee
or a western manufacturer, we invite you to get involved!